What Are The Benefits Of SEO To A Small Local Business

You might be asking “What is SEO?” Well, you are not the only one. Most people don’t know what SEO is but others attempt to learn everything about SEO overnight. It tends to be perceived as the “black art” of the internet. But it’s really not that scary. You might also be asking “what are the benefits of SEO to a small local business”?

The Internet is the most powerful marketing tool that small businesses have, but it is just as important to optimize your website to optimize your business.

Search Engine Optimization, or SEO for short, is a process of optimizing your website so it achieves the best results in the search engines like Google, Bing, Yahoo, DuckDuckGo, and others.

In short, SEO is the process of making your website “search engine friendly”.

What are the benefits of SEO to a small business?

Well, if your local company website isn’t ranking on Google, Bing, or Yahoo, etc. for keywords, then you are losing business. People use search engines to find services and products that they need. If your website doesn’t rank on the first page of Google then people will simply not find you, or worse go find your competitors instead.

Also, if your competitors are ranking well, that means you have a hill to climb.

But at the top of that hill is new clients or customers, brand recognition, and profits. So it’s a hill worth climbing!

How can a small local business benefit from SEO?

SEO is a lot cheaper than Google Adwords, and you don’t have to pay every time someone clicks on your ad. SEO results are long-term. If you rank well organically, you could stay there for good. When people search for your keywords, they will see your website listed. For local keywords and a local business, this could be a boon. This is why so many people try to learn SEO

Today more and more people are searching online instead of browsing through the Yellow Pages, driving around looking for the number of a company in the yellow pages, or calling the company themselves. This means that your website must rank on the first page of Google in order to be found.

Focusing on local keywords from your city or town can make it easier for locals to find you.

How does SEO work?

Well, first of all, you have to have a website.

This is the base, and without a website today, you don’t really have a business, do you?

SEO is all about making your website rank well in search engines. There are a variety of different things you can do to accomplish this. Many people use keywords, also known as “keyword phrases”.

The keywords are the words and phrases that potential clients use to find services that they need. For example, someone might Google “plumber in Ney York” or “plumber in Birmingham” in order to find a plumber that is in their vicinity.

Keywords are also used in the content of the website itself. The content should be informative and unique, not duplicate, for people to find.

SEO for your local company is a very important part of marketing. It is quick and easy to set up an SEO package, especially if you work with an experienced company like Painted Brick Digital.

Schedule some time to chat with one of our team today!