Technical SEO Services
The Foundation Everything Else Sits On. Your content strategy doesn’t matter if Google can’t crawl your site. Your backlinks are worthless if your pages aren’t indexed. And your ad budget is literally on fire if your site takes 6 seconds or more to load.
We fix what’s broken under the hood so the rest of your marketing actually works. Audits starting at $1,000.
Trusted by brands like Mashable, PF Chang’s, and Berkshire Hathaway.
What Is Technical SEO?
Technical SEO is the process of optimizing your website’s infrastructure so search engines can crawl, index, and rank it properly.
That’s the textbook answer. Here’s the real one.
Technical SEO is everything happening behind the curtain that your customers never see but Google absolutely does. Site speed. Crawlability. Schema markup. Security protocols. URL structure. Internal linking architecture. The list goes on.
Think of it this way. You can write the best content on the internet, but if Google’s bots can’t access your site or understand what it’s about, none of that content exists as far as search is concerned.
Most business owners focus on keywords and content (and they should). But without a solid technical foundation, you’re building a castle on sand. It looks great until the tide comes in.
Technical SEO is different from on-page SEO (your content, headings, and meta tags) and off-page SEO (your backlinks and brand mentions). It’s the infrastructure layer. The plumbing and electrical behind the walls. Not glamorous. Not exciting. But absolutely essential.
Why Does Technical SEO Matter for Your Business?
Broken technical SEO means Google can’t find your pages, which means your customers can’t find you either.
We had a client come to us a while back. They were adamant they didn’t need a technical audit. We pushed back, but they were firm. So we moved forward without one.
Four months in, everything was tanking. Rankings dropping. Traffic falling off a cliff. We couldn’t figure out why.
We finally convinced them to let us run the audit. Turns out, their previous developer had turned the entire site to noindex. Every page was actively telling Google “don’t look at me.” The site was literally falling out of the index in real time.
We would have caught that in month one. Day one, actually. That’s a five-minute fix that cost them four months of lost revenue.
That’s why technical SEO matters. Not because it sounds impressive in a proposal. Because the stuff that breaks your site is often invisible until someone who knows what to look for actually looks.
What’s Included in Our Technical SEO Services?
Our technical SEO covers crawlability, indexation, Core Web Vitals, schema markup, site architecture, and AI search readiness.
We don’t do cookie-cutter audits where you get a 47-page PDF full of charts and no action items. Everything we do comes with a prioritized plan that tells you exactly what to fix, in what order, and why it matters.
Crawlability & Indexation
If Google can’t crawl your site, nothing else matters. We start here because this is where most problems hide. XML sitemap creation, robots.txt configuration, crawl error resolution, orphan page detection, noindex/nofollow tag audits, log file analysis, and internal linking architecture.
We use Screaming Frog, Google Search Console, SE Ranking, and Site Auditor. Not because we like collecting tools, but because no single tool catches everything.
Core Web Vitals
Google uses three metrics: LCP (how fast main content loads, target under 2.5s), INP (interaction responsiveness, replaced FID in 2024), and CLS (layout stability).
Here’s the thing most people get wrong about site speed. Everyone obsesses over their overall load time score. But time to first byte (TTFB) matters more than most of those other metrics. A fast TTFB means your server is responding quickly, which sets the stage for everything else.
Mobile Optimization
More than half of all web traffic comes from mobile. Google uses mobile-first indexing, meaning it looks at the mobile version of your site first to determine rankings.
We check responsive design across devices, touch target sizing, viewport configuration, mobile page speed, and content parity between mobile and desktop. If your site looks great on desktop but breaks on a phone, you’re losing more than half your potential customers.
Site Architecture & URLs
Your site’s architecture is how pages are organized, connected, and prioritized. Messy architecture confuses both users and search engines.
We audit flat vs. deep architecture, clean up URLs, implement breadcrumbs, build content silos, and create hub-and-spoke internal linking models. Good architecture means your most important pages are never more than 3 clicks from the homepage.
Schema Markup & Structured Data
Schema markup is code that tells search engines exactly what your content is about. Without it, Google is guessing. With it, Google knows.
We implement local business, service, FAQ, review/rating, how-to, and breadcrumb schema. But here’s why schema matters more now than ever. Google’s AI Overviews and tools like ChatGPT are pulling structured data to generate answers. Clean schema makes your business visible to AI search engines too.
HTTPS & Security
The basics that still get overlooked more than they should. SSL verification, mixed content fixes, redirect chain cleanup (301/302 audit), canonical tag implementation, and duplicate content resolution.
Redirect chains are one of the most common issues we find. Every redirect in a chain slows down the crawl and dilutes link equity. Three redirects deep and Google might just stop following the trail entirely.
AI Search Readiness
This is where we’re different from every other agency. AI-powered search engines don’t work the same way traditional search does. They don’t just rank pages. They extract answers. What gets extracted depends heavily on your schema, content structure, and technical foundation.
We build for where search is going, not just where it is today. Structured data for AI extraction, clean heading hierarchies, content formatting for citation likelihood, and internal linking for topical authority.
Days to See First Results
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Ranking Signals Typically Missing
Audits Starting At
How Does a Technical SEO Audit Work?
A technical SEO audit is a full diagnostic of your website’s infrastructure, identifying what’s broken and what to fix first.
Our process is straightforward. No mystery. No “we’ll get back to you in six weeks with a report.”
Step 1: Full Site Crawl and Baseline
We crawl your entire site and document everything. Page count, load times, crawl errors, indexation status, redirect chains, the whole picture.
Step 2: Core Web Vitals Assessment
Real-world performance metrics against Google’s benchmarks. Actual user experience data, not just a PageSpeed Insights screenshot.
Step 3: Crawlability and Indexation Review
Sitemap, robots.txt, internal links, and log files. Making sure Google can find and access every page that matters.
Step 4: Mobile and Security Audit
Responsive design testing, HTTPS verification, mixed content checks, mobile usability.
Step 5: Schema and Structured Data Check
Most sites we look at either have no schema or have it implemented incorrectly.
Step 6: Prioritized Action Plan
What to fix, ranked by impact. Quick wins first. No 47-page PDF you’ll never read. Just a plan you can actually execute.
Typically takes 1 to 2 weeks depending on site size and complexity.
AI Search Readiness: Our Unfair Advantage
AI-powered search engines like Google’s AI Overviews, ChatGPT, and Perplexity don’t work the same way traditional search does. They don’t just rank pages. They extract answers. And what gets extracted depends heavily on how your content is structured, how your schema is implemented, and how clean your technical foundation is.
We build technical SEO strategies that account for where search is going, not just where it is today. That means structured data optimized for AI extraction, clean heading hierarchies that AI systems can parse, content formatting that increases citation likelihood, and internal linking patterns that establish topical authority for both traditional and AI search.
No other agency in our space is connecting technical SEO to AI search readiness. We are, because it’s already here, and ignoring it is leaving visibility on the table.
How Long Does Technical SEO Take to Show Results?
Most businesses see measurable improvements within 30 to 90 days, depending on the severity of the issues found.
Real talk. Technical SEO is not an overnight fix. But it’s also not a “wait 12 months and hope” situation either. Anyone who tells you they’ll fix your technical SEO overnight is either lying or breaking things.
Quick Wins
Days to 1 Week
Robots.txt fixes, sitemap updates, noindex removal, redirect cleanups. Immediate impact once Google recrawls.
Core Web Vitals
2 to 4 Weeks
Image optimization, code cleanup, server improvements. Google re-evaluates your performance data.
Architecture
1 to 3 Months
URL changes, internal linking overhauls, content reorganization. Bigger changes take longer to process.
Full Overhaul
3 to 6 Months
Complete site restructures, CMS migrations, or fixing years of accumulated technical debt.
How Much Do Technical SEO Services Cost?
Technical SEO audits start at $1,000, with ongoing services varying based on site size, CMS, and scope of issues.
Let’s skip the “it depends” runaround and give you real numbers.
Technical SEO audit: Starting at $1,000. Complete diagnostic with prioritized fix list.
Ongoing management: Custom pricing based on your site. A 20-page service business is a very different scope than a 5,000-product ecommerce store.
What affects the cost:
- Site size and number of pages
- CMS platform (WordPress, Shopify, Webflow, Wix, custom)
- Severity of existing issues
- One-time audit vs ongoing management
- Integration with other services (content, local SEO, PPC)
We’re not the cheapest option and we’re not trying to be. You’ll get a custom quote based on what you actually need.
What’s the Difference Between Technical SEO and Regular SEO?
Technical SEO is the infrastructure, on-page SEO is the content, and off-page SEO is the authority. You need all three.
Here’s the analogy we use. Technical SEO is the foundation and framing of a house. On-page SEO is the interior design. Off-page SEO is your reputation in the neighborhood. You can have the best interior design in the world, but if the foundation is cracked, the whole thing is unstable.
Technical SEO
The infrastructure. Speed, crawlability, security, schema, site architecture. Everything behind the scenes that makes your site functional for search engines.
On-Page SEO
The content layer. Keywords, headings, meta tags, internal links, the actual words on your pages. What makes your content relevant to searches.
Off-Page SEO
The authority layer. Backlinks, brand mentions, citations, digital PR. What tells Google other people trust your site.
You need all three working together, and technical SEO has to come first.
See how our content marketing builds on technical foundations →
Why Choose Painted Brick Digital?
We combine deep technical expertise with AI search readiness that no other agency in our space is offering right now.
There are a lot of agencies that offer “technical SEO” as a line item on a proposal. Most of them run a Screaming Frog crawl, hand you a spreadsheet, and call it done. That’s not what we do.
We’ve been doing this for years. We’ve worked with brands like Mashable, PF Chang’s, and Berkshire Hathaway. Sites with 50 pages and sites with 50,000 pages.
We connect technical SEO to AI search. The sites that win in AI search have clean schema, strong structure, and well-organized content. We build for that future while fixing what’s broken today.
We don’t hide behind jargon. You’ll always know what we found, what we’re fixing, and why it matters to your bottom line.
Based in Scottsdale, AZ. Working with clients everywhere. If you speak English and have a website, we can help. Everything in-house, never outsourced.
Frequently Asked Questions
Do I Need Technical SEO if My Website Is New?
Yes. New websites often launch with technical issues baked in from development. An early audit prevents compounding problems. We’ve audited brand new sites and found noindex tags, missing sitemaps, broken canonical tags, and zero schema. Catching those early saves months of headaches later.
Can Technical SEO Fix a Google Penalty?
Technical SEO fixes are often the first step in penalty recovery, but the solution depends on the type of penalty. Manual penalties usually involve link issues or content violations. Algorithmic drops are often tied to Core Web Vitals, thin content, or crawl issues. We diagnose which type you’re dealing with and build a recovery plan from there.
What CMS Platforms Do You Work With?
WordPress, Shopify, Webflow, Wix, and custom-built platforms. If it’s a website, we can audit it. Every CMS has its own set of technical quirks. WordPress has plugin bloat. Shopify limits URL structure control. Webflow handles clean code but can trip on schema. We know the strengths and weaknesses of each platform.
How Often Should I Get a Technical SEO Audit?
At minimum, once per year. After any major site update, redesign, or CMS migration, get one immediately. Google’s algorithm changes constantly. Plugins get added. Content gets published. Things break over time even on well-built sites. An annual audit catches what’s drifted. A post-launch audit catches what’s broken from the start.
Will Improvements Affect My Current Rankings?
Yes, usually positively. Fixing technical issues removes barriers that were suppressing your rankings in the first place. In rare cases, major structural changes (like URL migrations) can cause short-term fluctuation. We plan for that, set up proper redirects, and monitor closely through any transition. The goal is always net positive impact.
Technical Audit vs Full SEO Audit?
A technical audit focuses on infrastructure. A full audit adds content analysis, backlink review, and competitive research. Think of a technical audit as the structural inspection and a full audit as the complete home inspection. We recommend starting with technical because if the foundation is broken, nothing else matters until it’s fixed.
“Painted Brick Digital really impressed us with how deep their technical SEO knowledge goes. They didn’t just talk in vague marketing language. They were able to quickly identify real issues affecting our site performance, search visibility, and overall user experience, then explain everything in a way that actually made sense. From crawl issues and site structure to page speed and indexing, their team knew exactly what to look for and how to fix it. You can tell they truly understand the technical side of SEO at a high level, and that expertise gave us a lot of confidence in the work they were doing.”
Technical SEO Resources
How to Get Your Brand Mentioned by ChatGPT, Claude, Gemini, and AI Search
Getting your brand mentioned by ChatGPT or Gemini is not some new trick you need to learn. It is the same trust signals Google has rewarded for years, stacked with mentions AI can find off your own website. We have been building this exact playbook at Painted Brick...
AI Content Just Got Watermarked: Here’s Why That’s Not the Problem You Think It Is
Anthropic just started weaving an invisible watermark into everything Claude writes. The reaction online has been part panic, part conspiracy theory. We have watched this exact movie before, with image watermarks, and the ending was pretty boring. Here is what...
Which SEO Agency Is Best for a Small Business That Can’t Afford Paid Ads?
The right agency isn’t the one with the slickest pitch deck. It’s the one willing to treat your organic search presence like the only lead source you have, because until SEO kicks in, it probably is. We learned this firsthand helping a plumbing company built on...
Stop Losing Rankings to Problems You Can't See
Most technical SEO issues are invisible to the naked eye. Your site looks fine. Your content reads well. But underneath, something is silently keeping you from the rankings you should have.
That’s what we find. That’s what we fix.
Technical SEO audits starting at $1,000.
Other SEO Services We Offer
AI SEO
LOCAL SEO
ECOMMERCE SEO
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