Marketing is a crucial part of any business and it’s important to put the time and money into marketing your product or service. One way to do this is to start marketing small and create content for your target audience. It may seem like a waste of resources at first, but this will help you tend to more specific needs instead of hoping that some broad generalization catches your customer’s eye. Helping to clearly understand who you are and what you care about is the quickest way to help potential clients identify themselves on their own.


There are many reasons why it is advantageous for small businesses to start marketing small. One of the main benefits is it will help you grow your business into something that has a much bigger reach. This is because if you start out with a smaller budget, say $1000, and you take advantage of advertising through Facebook, Google Ads, Twitter, and other social media outlets. If done correctly, people who are interested in your products will be introduced to them. And by targeting small niches of the internet, you’ll be able to grow slowly over time. Everyone starts from 0, it’s the consistency that matters.


Starting a new business can seem like an overwhelming task. Then thinking about how to get the word out can be downright terrifying. It’s tough to know where to start. However, there are some simple steps you can take to set yourself and your business up for success from the start.

One of the most important things you can do is laying out a marketing plan from the start. This doesn’t mean that you need to spend months focused on figuring out every intricacy you think will be part of your business (spoiler, most of the minutia you get into won’t actually happen because life changes and so do your plans…), rather a flexible outline of main ideas and budgets is more than enough to get you off the ground. Here are some simple steps you can get started on that will help you set up your marketing plan.

Research Your Market

Doing research is key to your success. Find out what is happening in your area, where your target market is, and what customers are interested in. This allows you to find out where to advertise and who to target.

Create a Target Market List

Now that you’ve done the research, start putting targets, messages, and content/imagery together that calls to your target customer. You know where they hang out, not put to paper how you plan on getting in front of them in those places!

Determine the Competition

There are a lot of people who are looking to start a business, or already have and are out ahead of you. Determine who you are competing against and how they are doing. This will allow you to decide what you need to do differently for your business to generate more revenue. (**A great tip is to emulate what a larger competitor is already doing… cause you know it’s working!)


I’m sure you’ve heard the saying “Shoot for the moon. If you miss, at least you’ll land among the stars.” This is a great idea to use as a metaphor for marketing your small business. You can always start small but then gradually, as your work, clients, case studies, and catalog grow and become more popular, you can develop into a large company and devote more of your time and budget into creating solutions for your and that customers will appreciate the of customers and letting them know about it through bigger and bigger marketing pushes!

So if you’re on a budget, don’t worry! Look for the most cost-effective ways to expand your business (**hint, ad platforms where your audience hangs out). This does not mean that you have to invest big money to get more customers. You can do this on a small scale and expand upon things that are working!


A great way to get things moving when you’re just starting out is by offering coupons and discounts on your goods and services in return for honest reviews (or maybe even free).

You better make sure what you’re offering is on point as you don’t want crappy reviews tanking your business before it gets off the ground.

But if you know what you have is good then offer it up to a small beta group and use word of mouth and online reviews (on platforms like Yelp and Google), or blog posts to help build buzz.

Give a little to get a little.

In conclusion, marketing your small business is a process that takes time and patience. A lot of marketing efforts work, but it is hard to know which ones will be the most successful for you. Test and refine, then go in on things that work!