With a small budget and a small sales team, you have to prioritize what you think is most important for your company to succeed. SEO can often be a costly addition, but it has a big role to play in driving your company’s success. In this post, we will look at the many factors that can affect your SEO, as well as how to improve SEO for small business.
As you may know, search engine optimization (SEO) is about getting your site to rank high on search engines like Google, Yahoo, Bing, etc. Small businesses are unlikely to have the budget to promote themselves properly. They have to worry about the cost of their products or services and even more so if their business relies on local customers. However, there are some things you can do to improve your SEO and increase your rankings. Everything mentioned below focuses on social media so it’s simple and free, but will also increase your SEO efforts as well! Here is the rundown.
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If you own a small business, you likely have some sort of business account on social media. Get involved. Post content related to your business and to your products. Interact with your customers. Make sure you reply to all of the posts, this shows your customers that you value their comments and their thoughts. Post content that is interesting, relevant and that has not been posted a million times before. Do everything you can to be enthusiastic about your business, share things with your friends and customers. This constant updating and sharing will attract more customers to your site and increase your traffic footprint.
Always share content
Post content on social media as well as on your website. Best practice says that you should use the correct format on every social media platform. Facebook, Twitter, Pinterest, YouTube, LinkedIn, Instagram, etc. Each site has different preferred formating and provides different benefits to your business and should be exploited accordingly.
Use good quality content
The content you post must be well-written, interesting, and relevant to your business. It is very important that you provide useful information to your customers. Do not waste time worrying about keywords that no one is searching for. There is no point in posting something if you think that no one is going to read it.
Encourage people to share your content. Why else would you post it? If your customers like your content, then they will be more likely to visit your website again and share your content with their friends. This improves your exposure on the web and means more people will visit your website through direct brand searches.
Get out of your own website
We all know that your website is the epicenter of your business, especially these days. But we want to ensure that new things that appear on your site get echoed on as many platforms as possible.
You also want to spend a little time each week poking around social platforms that you know your clients are hanging out on to see what your competition is posting. This can give you insights into what types of content will work for you!
Do not use difficult keywords
Keywords are what people search for to find your website, that’s pretty common knowledge. But if you’ve got a new site, or your the small biz in the market, going after high-volume keywords won’t do you any good. You need to go after the long-tail terms with less search volume. Once you start to rank for those simply, you can expand into the more competitive terms.
Use longer content
This point is relative. What we really mean is, take a look at what Google is ranking for the term you’re about to create content around. The goal is to create a piece just longer but much more robust and informative than the competition. Do this enough times across enough relative topics to your business and Google will start to take notice!
Ensure that each page on your website is unique and interesting.
Do not publish the same content on your website multiple times. It is very likely that you will confuse your audience and more importantly the search engines.
Create and share what you create. It does you no good sitting alone on your site, put it out there for others to see!
Ask for feedback on your social channels, your customers will let you know what they want more of.
By following these rules, you can improve your exposure on the internet and improve your SEO at the same time. It is only a matter of time before more people come to your website.
If you’d like to talk about custom strategies to help your business, contact us today!