SEO For Service Based Business

You work hard at building a business that provides a service to the community. No matter how good your service is, if people can’t find you, you won’t get any customers. That’s why it’s important to make sure your website is up-to-date with the latest SEO techniques to ensure that search engines will be able to find your site and put it on the first page of results. This includes creating informative content for your potential customers to find.

In this piece, we’ll cover 4 SEO for a service based business topics you can start doing today that will help you with your SEO in the future.

Build Your Brand

Your brand image is the first step. People like to know what or who they are buying from. Building your brand with a logo and slogan will help customers to remember you. It is a good idea to create an image that is unique and builds your brand notoriety.

Building your brand image is not hard. All you need to do is spend some time creating something which is stands out. Your image will have an impact on how customers feel about your brand. If you create a bad image, this will affect how people feel about you.

You need not forget that customers are people as much as they are potential customers. Your customer’s image will reflect heavily upon you. So be sure to choose to work with clients and customers that aren’t difficult and that won’t speak ill if things turn sour. Word of mouth is the strongest form of marketing still to this day!

If your logo isn’t the same across all of your channels, you are missing out on potential business. If you manage a brick-and-mortar like a restaurant and your restaurant doesn’t use social media, you are missing out on business. If you manage a taxi service and you don’t have a Facebook page, you are missing out on business. Build your brand image and always stay consistent!

A Word Of SEO Warning

SEO can be convoluted. It can quickly become daunting to figure out, even for a savvy social media manager, blogger, or small business owner.

However, SEO is important for both small and large businesses. Learn the ins and outs of SEO, from basic techniques like keyword research and content planning to the ways in which technology has changed the game for small- and medium-sized businesses.

Write About Your Industry

There is a saying that “Content is king”, but there’s a difference between being the king of content and getting the traffic you want. One thing that you could do is to start writing about your industry. Write about the latest news, create a blog, post content about your services, share content on social networks which in turn, will hopefully get shared and generate traffic. It is a great way for you to keep readers coming back. If you are skilled in writing you could create how-to’s that explain the process of the service you offer. Usually, once people realize how difficult or time-consuming the tasks are, they’ll turn to you to take them over! Nothing like a new client when you give away info for free!

Use Keywords Wisely

The days of keyword stuffing and keyword spamming are over. In a day and age where keywords are quickly becoming obsolete, it is important to diversify the way in which you publish your content.

When writing for SEO purposes, you should focus on creating quality content that covers a topic wholly. Not necessarily in one piece, but in a collection of thorough pieces.

“Content is king” has become a popular saying for a reason. Your content should be informative, thought-provoking, and easy to read. Most importantly, it should be directed to your ideal customer.

Create Backlinks

Backlinks are an important SEO technique. Backlinks provide Google and other search engines with justification for sending you traffic. We once heard them described as “votes for your website”. Backlinks boost your site’s credibility.

If you’re just starting out, creating as many Web 2.0 links as you can is a great way to help Google understand that you’re serious. Think LinkedIn, Twitter, Reddit, Facebook, Pinterest, etc. Each profile should include, at minimum, your business name, address, phone number, and a link back to your site. If you can add a little bit about your business and what you provide, even better! Make sure to make these blurbs as original as possible.

For Advanced SEO, it is crucial that you create backlinks from relevant websites, most commonly as guest posts with a link back to your site. Ideally, you want to link to internal pages 50% of the time, links only back to your homepage won’t do you much good over the long run.

The Conclusion

This was a quick and dirty article, but we hope you gained some basic actionable knowledge. If there’s interest in this article, maybe we’ll create a “version 2” and dig a little deeper into more advanced tactics. And if you don’t want to deal with any of this, feel free to contact us today and we can talk about what it will take to get your site ranking!