If I use too many H1 tags, could I harm my site's SEO?

If you use too many H1 tags, could you harm your site’s SEO?

The potential to overuse H1 tags on a website is an SEO thought that really gained traction in the early days of the Internet when search engines did not use sophisticated algorithms to determine which web pages to show in search engine results pages (SERPs) and therefore, the practice of “keyword stuffing” became popular. Nowadays, it is clear that search engines have become much smarter but the overuse of H1 tags is still not a practice we would recommend. If you’re trying to rank in Google’s playground, you need to play by their rules.

In any piece of content, the H1 tag is meant to be used as the main theme of a post, while the H2 and H3 tags should be used for sub-themes of the topic/page. If you start using H1 tags to define paragraphs, you can have a negative effect on your search engine rankings and on your overall SEO.

It’s not the difference between page 20 and the top of page one, but the more things you have in the correct places in your high quality content along with a low number of technical issues, the better your chances of ranking higher from the beginning.

What is an H1 tag

You’ve probably seen it before in your browser tab, and wondered what it was. The H1 tag is the visible heading at the top of a webpage. It’s what people see when they open your page in their browser.

What is the use of the H1 tag in HTML

H1 element tags are used in the HTML code of a web page to identify an important topic the page is covering. H1 tags are used to structure the information on a page and to organize the content. The information in the H1 tag is the main content of the page. This is why when building the design and layout of the page, you should only use 1 <H1> as a rule.

How important is the H1 tag for SEO

The H1 header tag is the first heading in the content section of your website’s page. It is one of the most important tags for sites to optimize for SEO, and it should be relevant to the content of your site. If you want to get your website to appear in the top results of Google, you should use the H1 tag wisely to make sure that the most relevant topic is in the most prominent position.

The conclusion to the H1 debate

Though you may be able to find examples of a blog post or 20 out there touting contrary practices to our opinion. We’ve run some basic tests and found that, though having multiple H1’s in your content (or page source) won’t get you dropped to the bottom of the index, pages that had only one H1 on the page tended to rank better in tests. 

Not to mention it’s a better user experience when coupled with great design and layout of content with CSS code. Not confusing your visitors is a good thing! 

Developers are less concerned about H1 elements in their source code when building sites, but keeping your headings as a list of sections or steps can help answer your searcher’s query more easily and lead to higher authority and ranks.

In our minds, keep things simple and clean and keep your visitors and clients happy!