Search Engine Optimization is becoming more and more important for businesses. Small businesses looking to get in on the digital marketing trend can get in on the action without spending a fortune on paid traffic. If you know the basics of search engine optimization and how to do it right, SEO can be a very effective way of attracting customers and creating a buzz for your small business.
There are not many businesses that can afford to follow the race to the top. One way to do this is to use the services of an SEO company. A good SEO expert can help you achieve results that would be impossible for you to do on your own. However, if you want to take a stab at SEO for yourself, the following is a great place to start.
The following 5 SEO techniques are some of the best and easiest to implement when you’re learning the basics of how to do SEO for small business.
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1. Write a Blog
Blogs are a great way to produce unique content. Blogs can be found on thousands of websites and are free for anyone to start and write about whatever they want.
You can use a free platform like Blogger.com or WordPress.com, but ideally, you would want to set it up on your own business domain for it to have the most SEO effect.
Having unique content is a big key to driving traffic to your website.
Being able to post regularly is also important. A good rule of thumb is to try and have something to say at least once a week. Regular readers will see your blog as a good resource. It will also increase your ranking because Google likes to see regular activity from websites. If you are not posting regularly then your site will not rank.
2. Use Keyword Research
Keyword research is the cornerstone of SEO. The topic you are writing about is important. You should choose your keywords based on what your audience searches. You can also research the keywords that are being searched for in your industry and filter those down to find the most relevant keywords for your site.
There are a number of websites that can help you come up with keywords. We suggest using a free tool such as Ubersuggest. The tool allows you to put in your competitors and see what keywords they are ranking for. You could create a spreadsheet with the keywords and then develop one keyword per blog post. After you research your keywords, be sure to use them in your content.
3. Use Long Tail Keywords
Most people looking for keywords are looking at the shorter terms that drive a ton of searches and traffic. But these won’t get you what you’re looking for when you’re new to the content game. Long-tail keywords are slightly different. Long-tail keywords are more specific keywords. With a lot of long tail keywords, you’re are looking for phrases of 2 or more words that may have as little as 5-10 searches for each long tail keyword. This means that you might have an easier time ranking for these terms.
This is why it is so important to choose your keywords wisely. This will enable you to target the right audience. Search engines like Google love long-tail keywords because they mean that searchers are getting the exact results that they are looking for. When using long-tail keywords, your job is to get people to your site for a very specific search query.
Long tail keywords are where you can use SEO techniques that your competitors might not be using. Studying your competitors is a great way to see what keywords they are using. You should then filter them down and use this to find closely related keywords.
4. Use Images
Using images, on blog posts or website pages is a great way to improve SEO. Even just a short paragraph of text will see a small increase in ranking if you optimize them correctly.
You can use photos, infographics, videos, and PDFs depending on your industry. They are not only good for SEO, but they can also be fascinating to consume in their own right. It helps to bring in more readers because they get more than a quick click, they get to explore what is going on.
Be sure to name them with relevant titles and use the “alternative text” and include relevant keywords to the content you’re creating.
5. Create Mobile Friendly Sites
Mobile-friendly websites are now seen as a ranking factor. This means that if you have not yet created something that is mobile friendly then you are losing out.
Mobile friendly websites have various benefits. People will often look at the website on their phones first. If so, they need to be able to navigate your website easily. If a website is hard to navigate, then people will leave and possibly never return. A mobile-friendly website is a must in today’s market where more and more of the traffic is coming from smartphones and tablets.
There are plenty of mobile friendly options out there when building a site, we’re big fans of WordPress.