How do I follow an influencer on Amazon

How do I follow an influencer on Amazon?

Amazon is the world’s largest marketplace and with so many offerings, it might be difficult to find exactly what you’re looking for. Especially if you don’t know it exists!

One great way to find new and exciting things to improve your life is by following Amazon’s influencers. They range from experts to celebrities, and even everyday people like you and me that have knowledge of the products they are describing.

It’s actually a pretty smart marketing play by Amazon to jump on the word-of-mouth / mini-celebrity play. It expands their audience and the ability for them to win a potential buyer over if someone they know like and trusts is pitching a product they are thinking about buying. At this point, I’m sure your question is “How do I follow an Influencer on Amazon?” Don’t worry, we got you.

If you are looking to follow influencers on Amazon, there are a few things you need to know. Amazon is one of the most popular platforms for influencers, and there are a variety of ways to follow them. In this article, we will show you how to follow influencers on Amazon using the Amazon App.

What is Amazon?

In case you’ve been living under a rock (which I’m sure Amazon could still deliver to…), Amazon started as a digital commerce company that operates several businesses under its umbrella, most commonly known are its eCommerce websites, including and Amazon also produces branded consumer products and offers a streaming media service called Amazon Prime.

What is the Amazon App?

The Amazon App is a mobile app that allows you to find and buy products from Amazon. The app can also be used to find and follow influencers.

How to Follow Influencers On Amazon App?

To follow an influencer on Amazon, you first need to find their Amazon profile. This can be done by searching for their name or keyword in the Amazon website’s search bar, or by visiting the Influencers tab on the Amazon website. Once you find their profile, click on the “follow” button next to their name. This will add them to your follower list and allow you to track their posts and sales.

Oh, but you have to have an account and be logged in… Once you have logged in, you can find influencers by looking for “People and Communities” on the main menu and selecting “Influencers.” From there, you can select a specific influencer to follow or browse by topic. You can also follow all of the influencers in a given category, or choose specific influencers to follow based on their interests.

5 quick and easy steps to follow your favorite Influencers on Amazon

1: First, you need to sign in to the Amazon App.

2: Once you are logged in, you will see a list of influencers.

3: Click on the “follow” button next to an influencer’s name.

4: You will now be taken to their Amazon storefront.

5: You can now purchase the products that the influencer is selling.

Now browse their Amazon storefront till your cart is overflowing!

How to find an Amazon Influencer Storefront?

To find an Amazon influencer storefront, you need to start by searching for influencers on social media platforms such as Instagram and YouTube.

While some storefronts can be found through Amazon, they are usually promoted through influencer social media profiles.

Once you locate an influencer, you should check out their social media metrics to learn about their performance and engagement and ensure they align with your target market.

To find Amazon influencer storefronts through Amazon, go to the Amazon homepage and click on the main navigation icon located in the top left corner.

Then scroll down and click on “See All.”

Next, click on the hashtag #FoundItOnAmazon to find a list of aggregated photos that have been tagged from influencer collections and favorite products.

Finally, select specific product categories to narrow your search.

By following these steps and conducting thorough research, you can find Amazon influencers who are the perfect fit for promoting your brand and expanding your reach.

How do YOU join the Amazon Influencer Program?

Joining the Amazon Influencer Program is easy! You just have to have a few things in place.

  • Killer social media – Amazon wants you to have a Youtube, Facebook, or Instagram account all setup and rolling
  • The more the merrier – To get an official “influencer” account, you have to have a decent following on your platforms. Though no solid numbers have been released up to this point, 20k is the speculated number.
  • Give and take – Amazon wants to see decent engagement between you and your audience. How else are you going to get those clicks!?

If all those are in place, you can head over to their Influencer portal and sign up!

You’d have to submit some info, profile pics, a bio, and the URLs to your social media profiles, but that’s to be expected.

Once that’s done, you’ll be asked to choose your platform of choice (HINT: the one with the biggest and most engaged following wins!).

Then if accepted, set up your storefront and start sharing your favorite products with your audience!

(If there’s interest in expanding this topic, we can go into an action plan of “what to do next to get sales” in another post.)


We hope that helps you find, follow, and acquire some amazing gear from your favorite influencers.

Now that you’ve followed them, you can look forward to endless emails updating you on their new favorite pieces and products they’ve just discovered.

*BONUS*: To unfollow an influencer:

It’s simple. Head to Profile > Who You Follow and find the influencer you want to stop following… and uncheck. All done!

We thought you might want that info too…

We hope this was helpful and let us know if you’re looking to utilize influencer marketing for your own products or services! Contact us today to find out more!