How Can I Market My Business For Free?

The idea of marketing a business for free may seem impossible, but the truth is that there are many ways to do this. One way is by utilizing digital marketing and social media, such as Facebook and Twitter, and posting catchy photos and witty comments. Another option would be to create a blog and write articles with valuable information.

Another way to promote your small business for free is to find a few local businesses that could benefit from your products or services and offer to give them products or do some free work for them. You can do this in exchange for free advertising/testimonials for your business, not only do you get some free advertising, but you also get local contacts and friendly relationships.

The beauty is, none of this needed a paid ad!

What are free marketing tactics small businesses can use to market their business?

We mentioned a few common options above, but let us cover a few different approaches to free marketing that aren’t the same tactics or traditional marketing that you see everywhere else.

Free marketing tactics in general do not include things like paid advertisements or search engine optimization (SEO) if you’re paying someone to do it. They also don’t include things like paid reviews or paid social media promotion. Free means something along the lines of Hey, fellow entrepreneur: thanks for mentioning my business on Facebook! If you are interested in being featured on our blog or website, feel free to drop me an email at [email protected]. Trade still works, but don’t go crazy with it as Google may get testy with you.

Some other free marketing options you can use to engage prospective customers or potential clients with your business online:

  • Start a blog
  • Start a podcast
  • Create infographics
  • Create vlogs (video blogs) on Youtube (video marketing is blowing up at the moment)
  • Use SEO (search engine optimization) to optimize the content on your site
  • Capture email data
  • Post to a Facebook page or Facebook group page (but be careful, some admins frown on free promotion)
  • Interact with industry experts on Twitter
  • Create an Instagram and use it frequently
  • Build your network on LinkedIn
  • Share on Snapchat
  • Use Pinterest to Pique Interest
  • Appear as a Podcast Guest
  • Host a Webinar
  • Answering Questions on Quora
  • The Nextdoor app is a great place to help those in need
  • Set up your Google My Business profile
  • Set up your Bing Places profile
  • Set up your Yelp profile
  • Guest Blogging on other industry sites
  • Create Infographics for people to share on social platforms
  • Host a local event with another local business (or businesses) in your area

Things to think about regarding free social media marketing on the main social media platforms

There are many things to take into account when using these platforms as a marketing tool for your business, such as what type of content to post, how often to post it, and what hashtags to use. Here are some insights if you’re just starting out.

Facebook

Facebook is a behemoth. It is free to use. You can post links, text, images, videos, just about anything that you can think of. If you add a useful post regularly you will get visitors on a regular basis. That’s important.

Make sure that you have an account and publish useful content regularly.

Facebook groups: there are also Facebook groups. They work well. You want to add value to the group. There are groups for everything and you can join groups related to your industry.

Twitter

Twitter works like live updates. You can also post links to specific articles, images, and videos. Each tweet only has 140 characters so you need to think carefully about your tweets. You have to make sure that each tweet adds value and does not just spam people.

Your username is important. You could use something like “YourBusinessName”. Think about a name that is easy to remember. Include your keywords in your username where possible.

Make sure that you use relevant hashtags. Hashtags are words or series of words that are linked to specific subjects. You add hashtags to your tweets in order to allow people to find your tweet. This can be extremely effective when trying to catch the attention of a new customer trying to learn more about solutions to their problems.

Linkedin

Linkedin is a professional network like Twitter but in a pantsuit. It is more exclusive. It is mainly business to business. It is a must-have if you have an office or employ people.

YouTube

You can upload videos, put in keywords and links that will help increase your SEO. It is the second-largest search engine on the planet.

Instagram

Instagram is a photo-sharing app. You can use images uploaded from your phone, or take photos with your phone and post them. You can set up a business profile to gain insights and data on views and other metrics. Be sure to utilize hashtags to engage with your target market on this social media platform as well.

Final thoughts about your free marketing strategy

Time or money. Those are the main components of any marketing campaign. If you’re reading this because you don’t have money, but plenty of time, understand that most of these platforms and tactics take time and dedication. Posting once in a while will not get you thousands of views and visitors every month. You have to dedicate yourself to creating on a constant basis.

Otherwise, it might be best to pay someone or an agency (like us) to handle this for you.

Done is better than perfect. Don’t think about it too much, just be honest, sincere, and keep creating!