Ecommerce SEO That Turns Search Into Sales

Real rankings. Real revenue. Real humans running the account.

Your store deserves more than ad money set on fire.

You built the store. You picked the products. You wrote the descriptions at midnight. And still, Google sends buyers to the other guy. We fix that. Ecommerce SEO is the work of getting product pages, category pages, and your whole site to rank for the buyers who are actually ready to spend.

of paid ad budget we moved over to SEO for a luxury ecom client in 12 months. Same revenue. Lower cost per sale.

year to fully recover a client's traffic from a Google algo hit, and push past where they started. We've done this before.

increase in keyword rankings and sales doubled for an ecom client in just a few months. (Pulled from their actual testimonial on this page.)

Why ecommerce SEO matters more in 2026, not less

Because paid ads keep getting pricier, attribution keeps getting blurrier, and SEO is the only channel where the asset keeps paying you after you stop paying it.

AI Overviews are rewriting the first page of Google. Ad costs are up. CACs are ugly. Organic search is the one channel where the work you ship today keeps selling in six months, a year, five years. That is the whole case.

Organic search drives 40% or more of revenue for most stores we audit.
Fixing technical SEO often lifts indexable product pages 20 to 60% in 90 days.
Top 3 organic results earn roughly 10x the clicks of position 8.
Healthy SEO can quietly cut paid ad dependency by double digits in six months.
More search visibility feeds your email list and your retargeting pools.

What we actually do

One team. One roadmap. Technical SEO, on-page, content, and backlinks under the same roof.

Ecommerce SEO Audit

A full crawl of your ecommerce site that flags crawl, index, schema, speed, and content issues, then ranks them by revenue impact.

You get a short, prioritized task list. Not a 200 page PDF nobody reads. The fixes that actually move your store’s organic rankings come first.

Keyword Research & Mapping

We map keywords to shopper intent and tie every keyword to a specific URL on your ecommerce site.

Informational queries feed the content hub. Commercial queries feed category pages. Transactional queries feed product pages. No guessing which page is supposed to rank for what.

Technical SEO

Technical SEO is where most ecommerce websites quietly lose rankings, and it is the fastest place to get them back.

Faceted navigation duplicates, crawl budget waste, broken canonicals, slow Core Web Vitals. We fix all of it and hand it off clean so your dev team can ship without guessing.

On-Page for Product & Category Pages

Titles, H1s, meta, body copy, image alt text, internal links, FAQ blocks, and schema across every product page and category page.

Product pages turn rankings into revenue. Category pages tell search engines how authoritative your store is. Both need love. For big catalogs we template so it scales.

Site Architecture

Every important URL within three clicks of the homepage.

Thin categories get consolidated. Orphan products get linked up. Hub and spoke internal linking ties it all together.

Content Strategy

Product descriptions alone will not rank your digital store.

Buying guides, comparison posts, how-tos, and bottom-of-funnel pages that send readers back to category and product URLs.

Backlinks & Digital PR

Editorial links only. No PBNs. No paid directories.

Digital PR, supplier outreach, gift guide placements, resource pages. Links your CMO could show a lawyer.

How an engagement actually runs

Seven steps, in this order, every time. No mystery retainers.

1. Discovery Call

Align on revenue targets, priority categories, and timeline. No deck-only theater.

2. Full SEO Audit

Technical SEO, on-page, content, and backlinks. Every finding ranked by revenue impact.

3. Keyword to URL Map

Every keyword tied to a specific page. No two URLs competing for the same query.

4. 90-Day Roadmap

Weekly deliverables, clear owners on both teams. You see what’s coming and when.

5. Execution Sprints

On-page, technical fixes, content production, link acquisition. Heads down, shipping.

6. Monthly Reporting

Rankings and traffic tied back to store revenue. Not vanity dashboards.

7. Quarterly Reviews

Re-audit, re-prioritize, raise the ceiling. SEO is never one and done.

Who this is for

Mid market and scaling DTC brands doing $1M to $100M a year. If we can’t move your SEO in 90 days, we’ll say so on the first call.

Real stores. Real results.

Two quick stories from real client engagements.

Luxury ecom brand, one year in

Came to us chasing paid ad costs. Left with more than 50% of that budget moved over to SEO.

This client showed up the way most ecom brands do. Paid was printing money, then it wasn’t, and the CFO started asking about that SEO thing they kept ignoring. We spent year one on optimization, authority link building, and brand building. By month twelve, the same product pages were driving cheaper, higher converting traffic without an ad account behind them. That one realization, that a page can keep selling after the ads go dark, changed how they ran the whole business.

Read the full story

Local cabinet manufacturer, algo recovery

Walked in bleeding traffic after a Google update. Walked out with a trend line pointing the right way and still growing.

Our audit found the culprits: EEAT gaps and Bert-era content problems. We rebuilt their target pages, stacked authority with a PR link push, and watched traffic recover then keep climbing. We’re still with them now, pruning and consolidating after the Useful Content update, because ecommerce SEO is never one and done.

Read the full story

Pricing that respects your runway

Retainers start at $2,000 a month and scale with catalog size and growth goals.

Most clients engage on a six or twelve month retainer because ecommerce SEO is a compounding investment, not a weekend project. One-time audits, migration support, and fractional SEO leadership are also on the menu for in-house teams that just need senior backup.

Book A Call

Frequently asked questions

The stuff every smart ecom owner asks before signing a contract.

How long does ecommerce SEO take to show results?

Most stores see keyword movement in 30 to 60 days and real revenue lift in 90 to 180 days.

Technical SEO wins can land inside the first month. Content and backlinks compound over six to twelve. Anyone promising a faster timeline is either selling you hope or cutting a corner.

Is ecommerce SEO better than Google Ads?

They solve different problems. Ads buy traffic today. SEO builds an asset that keeps selling after you stop paying.

Healthy stores run both. The SEO data usually lowers your paid CPA over time, because you stop fighting yourself for the same clicks.

Do you work with Shopify stores?

Yes. Shopify is one of our most common platforms.

Theme-level technical SEO, collection and product page optimization, app audits, and schema. Nothing we haven’t seen twice this year.

What about WooCommerce, BigCommerce, and Magento?

We run active ecommerce SEO projects on all of them.

Each platform has its own quirks around faceted navigation, canonicals, and rendering. We have playbooks for every one of them.

Can you help with a replatform or migration?

Yes. Migrations are where most stores quietly lose 20 to 40% of their organic traffic.

We handle URL mapping, redirect QA, schema carryover, and post-migration monitoring so the traffic you earned actually shows up on the new site.

Do you build backlinks?

Yes. Editorial links only. Digital PR, supplier outreach, gift guides, resource pages.

No PBNs. No paid directory junk. No shortcuts that put your store one algo update away from a very bad week.

Can you work alongside our in-house team?

All the time.

Plenty of our clients have solid in-house marketers who just need senior SEO backup, a technical specialist, or reliable content production. We flex into whatever shape the team needs.

What does pricing look like?

Retainers start at $2,000 a month and scale with catalog size and growth goals.

One-time audits and migration support are also available. Every number gets scoped on a discovery call so nobody is guessing.

What clients say

“I’ve been working with Painted Brick Digital for several months now, and I am truly impressed by their ecommerce SEO services. Our website traffic and online sales have skyrocketed since we started with them. Their team is knowledgeable, professional, and always ready to answer any questions or concerns I have. They don’t just do the job, they truly seem to care about our business’ growth and success. The results speak for themselves, but the excellent service is what truly sets Painted Brick apart. Highly recommend!”

“Painted Brick Digital has been instrumental in increasing our online visibility and driving more targeted traffic to our ecommerce store. We’ve seen an impressive increase in our keyword rankings, and our sales have doubled in just a few months. The team is constantly providing updates and suggesting improvements, which clearly demonstrates their dedication. They are experts in their field and extremely proactive. I can confidently say that Painted Brick Digital is the best digital agency we’ve ever partnered with.”

“I am absolutely thrilled with the results Painted Brick Digital has achieved for our ecommerce site. Our search engine rankings have improved significantly, leading to a surge in online sales and new customers. Not only do they deliver results, they make the whole process transparent and straightforward. They take the time to explain their strategies and the reasoning behind them, making it easy for someone not familiar with SEO to understand. If you’re in need of ecommerce SEO services, look no further than Painted Brick Digital.”