You get more local customers without ad spend by building real community relationships and publishing content that keeps working after you post it. You do not need an ad budget to bring in more local customers. You need relationships people already trust and a body of content that keeps working after you hit publish. We […]
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How to Retain Existing Med Spa Patients While Still Attracting New Ones Most med spa owners don’t have a growth problem. They have a retention blind spot. New patients come in. Treatments go well. Reviews are positive. And yet, six months later, revenue still feels unstable. The calendar has gaps. Marketing feels like it has
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How to Promote Your Cleaning Business (Without Losing Your Mind or Your Mop) If you’re running a cleaning business and wondering why you’re not swimming in new clients, the problem might not be your skills, but instead, it might be your marketing. Too many cleaning business owners make the mistake of relying on word-of-mouth or
Popeyes is a fast food restaurant that everyone knows, but until recently it wasn’t the mainstream option or even a topic of conversation, mainly because of a negative perception of the brand. They had always been seen as a cheap food chain, but over the past decade, the company decided to change their image from
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Though the term Guerrilla (also spelled Guerilla) Marketing sounds aggressive, and it can be, after all, it’s named after Guerrilla Warfare. Realistically, it’s really about thinking differently and in many cases with small businesses, stretching every marketing dollar as far as it can go. I was first introduced to the idea and some strategies back
