Guerilla Markeitng

Popeyes guerrilla marketing example

Popeyes restaurant creates a perfect digital guerrilla marketing example

Popeyes is a fast food restaurant that everyone knows, but until recently it wasn’t the mainstream option or even a topic of conversation, mainly because of a negative perception of the brand. They had always been seen as a cheap food chain, but over the past decade, the company decided to change their image from …

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Guerilla Marketing Tactics For Small Business

Guerilla Marketing Tactics For Small Business

Though the term Guerrilla (also spelled Guerilla) Marketing sounds aggressive, and it can be, after all, it’s named after Guerrilla Warfare. Realistically, it’s really about thinking differently and in many cases with small businesses, stretching every marketing dollar as far as it can go. I was first introduced to the idea and some strategies back …

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