Content Marketing

Why Is Content Optimization Important?

Why Is Content Optimization Important?

Content optimization is often viewed as an optional marketing extra. After all, the purpose of a landing page, blog post, or website is to provide valuable, relevant information to your visitors and help with brand awareness. But content optimization and marketing are neither optional nor merely “value-added”. Indeed content optimization is the single, most important

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Your Online Presence Is A Career-Management Tool

Your Online Presence Is A Career-Management Tool

Online presence (also known as social media presence) is a tool that companies and individuals use to market themselves, their products, and services. It’s a critical part of marketing for many businesses. The importance of the online presence depends on the industry and organization. For some, it is a vital part of the business. For

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Steal Traffic From Your Competitors Best Content

How To Easily Find Content Ideas By Analyzing Your Competitors

Looking for a new topic to blog about? There are many different ways to find content ideas. Some of the best ways to find topics and industry trends include analyzing your competitors’ websites and dissecting their top pages to see what their content is about. This blog will give you some insight on competitor analysis

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If I use too many H1 tags, could I harm my site's SEO?

If you use too many H1 tags, could you harm your site’s SEO?

The potential to overuse H1 tags on a website is an SEO thought that really gained traction in the early days of the Internet when search engines did not use sophisticated algorithms to determine which web pages to show in search engine results pages (SERPs) and therefore, the practice of “keyword stuffing” became popular. Nowadays, it is clear that search

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