Marketing

Popeyes guerrilla marketing example

Popeyes restaurant creates a perfect digital guerrilla marketing example

Popeyes is a fast food restaurant that everyone knows, but until recently it wasn’t the mainstream option or even a topic of conversation, mainly because of a negative perception of the brand. They had always been seen as a cheap food chain, but over the past decade, the company decided to change their image from …

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If I use too many H1 tags, could I harm my site's SEO?

If you use too many H1 tags, could you harm your site’s SEO?

The potential to overuse H1 tags on a website is an SEO thought that really gained traction in the early days of the Internet when search engines did not use sophisticated algorithms to determine which web pages to show in search engine results pages (SERPs) and therefore, the practice of “keyword stuffing” became popular. Nowadays, it is clear that search …

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Is SEO A Waste Of Time?

Is SEO A Waste Of Time?

In this digital world, there are many ways to reach your audience. From Social Ads on platforms like Facebook, LinkedIn, and Instagram, to Pay Per Click through Google and Bing Search Ads. However, the one that seems to fall in and out of favor, but never goes away is SEO, or Search Engine Optimization. We …

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Is Learning SEO Difficult_

Is Learning SEO Difficult?

Just like anything in life, if you want to be a successful SEO, there is a learning curve. A very common question we often get from our clients is about expanding their SEO skills and above all from most SEO newbies, “is learning SEO difficult?” We’ll attempt to guide you through the digital forest and shorten the SEO learning curve so you will have a …

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Guerilla Marketing Tactics For Small Business

Guerilla Marketing Tactics For Small Business

Though the term Guerrilla (also spelled Guerilla) Marketing sounds aggressive, and it can be, after all, it’s named after Guerrilla Warfare. Realistically, it’s really about thinking differently and in many cases with small businesses, stretching every marketing dollar as far as it can go. I was first introduced to the idea and some strategies back …

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Online Presence Management

How You Can Handle Your Online Presence Management

If you haven’t noticed, we’re living in a digital world. Not just because we have mobile phones and wifi-enabled everything, but because everyone has social media or a website these days. If you do an online search for your name, do you know what comes up? …are they positive results and reviews, or could your …

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