Content marketing: it’s the hottest buzzword in digital marketing, and everyone’s doing it. (It’s “the art of creating content that is valuable for your target audience and drives the right people to your website,” according to Wikipedia .) But why is it important? The answer is simple: it works. The secret to effective content marketing …
In this digital world, there are many ways to reach your audience. From Social Ads on platforms like Facebook, LinkedIn, and Instagram, to Pay Per Click through Google and Bing Search Ads. However, the one that seems to fall in and out of favor, but never goes away is SEO, or Search Engine Optimization. We …
When it comes to the idea of keywords, anything you can type can be a keyword (otherwise known as a search query), as long as there are lots of people also looking for or typing it into search engines too. The dictionary defines a Keyword as such: noun -a word that serves as a key, as to …
Just like anything in life, if you want to be a successful SEO, there is a learning curve. A very common question we often get from our clients is about expanding their SEO skills and above all from most SEO newbies, “is learning SEO difficult?” We’ll attempt to guide you through the digital forest and shorten the SEO learning curve so you will have a …
There is an often asked question that we hear from potential clients all the time: “How hard is it to build a website?” There really isn’t a clear answer, but the best we can do in one short thought is, what type of website? There are many pieces that comprise a website of any kind. …
Though the term Guerrilla (also spelled Guerilla) Marketing sounds aggressive, and it can be, after all, it’s named after Guerrilla Warfare. Realistically, it’s really about thinking differently and in many cases with small businesses, stretching every marketing dollar as far as it can go. I was first introduced to the idea and some strategies back …
Responsive Design is a web design and development technique that helps to create a website that can be adjusted according to the user’s screen without creating multiple versions or multiple sites. A responsive design will enhance the user’s browsing experience by creating a flexible single site, optimized for any device without the need for a …
We come across many small businesses that have the “if you build it, they will come” mentality. In most cases, that’s not exactly how it goes. Though, there are some local Phoenix eateries we know of that blew up overnight because their grub was killer! …but I’m getting off-topic. We’re going to give you a …
If you haven’t noticed, we’re living in a digital world. Not just because we have mobile phones and wifi-enabled everything, but because everyone has social media or a website these days. If you do an online search for your name, do you know what comes up? …are they positive results and reviews, or could your …
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We’re hoping that you’ve learned some lessons while living in the COVID era… some people have more time on their hands than normal. Since this is the case, it’s a great time to learn a new and valuable skill. So we thought we’d share places we found that you can take website design courses at …
