Digital Marketing Versus Social Media Marketing; What's The Difference_

Digital Marketing Versus Social Media Marketing; What’s The Difference?

Digital marketing is defined as the “process of managing the customer relationship throughout the customer lifecycle, from awareness, consideration, and purchase through customer support and recovery of value. Digital marketing includes all of your online efforts to promote a business. This can include things like SEO, PPC advertising, email campaigns, content creation for websites or …

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Steal Traffic From Your Competitors Best Content

How To Easily Find Content Ideas By Analyzing Your Competitors

Looking for a new topic to blog about? There are many different ways to find content ideas. Some of the best ways to find topics and industry trends include analyzing your competitors’ websites and dissecting their top pages to see what their content is about. This blog will give you some insight on competitor analysis …

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Popeyes guerrilla marketing example

Popeyes restaurant creates a perfect digital guerrilla marketing example

Popeyes is a fast food restaurant that everyone knows, but until recently it wasn’t the mainstream option or even a topic of conversation, mainly because of a negative perception of the brand. They had always been seen as a cheap food chain, but over the past decade, the company decided to change their image from …

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If I use too many H1 tags, could I harm my site's SEO?

If you use too many H1 tags, could you harm your site’s SEO?

The potential to overuse H1 tags on a website is an SEO thought that really gained traction in the early days of the Internet when search engines did not use sophisticated algorithms to determine which web pages to show in search engine results pages (SERPs) and therefore, the practice of “keyword stuffing” became popular. Nowadays, it is clear that search …

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